Magizine

When I thought of a magazine that I normally wouldn't buy, the first one that came to mind was Maxim. Maxim is a men’s magazine with articles and pictorials designed to excite and entertain the average man around the ages of 20-40, well that was my guess. I guessed this because the majority of the articles were about, work out tips, tips on how to please woman in bed, pictorials of half-naked beautiful woman & Sports. The process of segmentation is targeting particular members of an audience, and through this process comes "Signaling." This indicates to members of an audience that a media product is for them. With the advertisements for men’s razors, a shampoo and protein bars, it is signaling to the men that this magazine is for them. While researching Maxim magazine on the main website it clearly calls Maxim a "men’s Lifestyle Magazine. I was close when i guessed the age range but the actually male demographic is men among the ages of 18-32. On the website is the media kit where it lists the name of everyone in the company and the publisher’s name, Sean Flanagan. In the kit there are many different options you can choose, in the editorial option the mission statements first sentence was "Men today crave information that can keep up with their increasingly demanding exciting lives." There is also a readership tab calculating their total audience (11,298,000) and the total number of men readers (8833) and woman readers (2,465). They also calculated the ages, education, employment and marital status of their audience demographic. In the specs section where they show their 2012 Rate and they’re rate base is 2,5000,000. When i did my prior assessment of the demographic i had my mind made up that this was strictly a magazine written by men and read by men. But after doing some research i found out that this was not necessarily the case. In 2008 Maxim announced that they will begin to targeting demographic migration, stating that they want to attract a predominantly female audience to the popular men’s magazine. When explaining why, they used blogger Perez Hilton as an example stating most of his readers are woman and he takes in about $18,000 a week. Before my researched i guessed the audience demographic was men 20-40, i wasn’t that off considering it was men 18-32, but i was wrong because I didn’t consider woman as a demographic at all, then come to find out Maxim is starting to try and signal a woman’s demographic, and by the look of their total audience, they’re achieving their goal.